Hey, I’m Aarti.
I’m a Senior Product Designer passionate about unlocking business opportunity and driving meaningful impact through human-centred design.
My global career has spanned products and industries, shaping my ability to navigate complexity, lead with empathy, and design with courage. Currently, at AnalogFolk, I lead UX, CX strategy, and service design initiatives to help brands innovate through behavioural insights. Previously, I worked in-house at Vimeo and Meta, designing products that connect people and technology.
Selected work
Features
Building a professional network of female leaders in design + strategy across Europe.
Co-founded a platform to empower socio-economic diversity in the creative industry.
Co-founded and built a brand for Women’s Entrepreneurship for student founders.