Hey, I’m Aarti.

I’m a Senior Product Designer passionate about unlocking business opportunity and driving meaningful impact through human-centred design.

My global career has spanned products and industries, shaping my ability to navigate complexity, lead with empathy, and design with courage. Currently, at AnalogFolk, I lead UX, CX strategy, and service design initiatives to help brands innovate through behavioural insights. Previously, I worked in-house at Vimeo and Meta, designing products that connect people and technology.

Selected work

Features

Building a professional network of female leaders in design + strategy across Europe.

Co-founded a platform to empower socio-economic diversity in the creative industry.

Co-founded and built a brand for Women’s Entrepreneurship for student founders.

Let's chat design

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Let's chat design 〰️