HELLO I'M AARTI —

I’m a Senior UX Designer specialising in unlocking business opportunity and driving value through human-centred design.

Clients include: Visa, HSBC, Bayer, Diageo, L'Oreal.
Previously at Vimeo and Meta

Past work ↴

My journey

I’m a self-taught, driven by a relentless curiosity to learn, grow, and push boundaries. I love diving into the details; analysing the business landscape, understanding what drives behaviour, and using data to influence design decisions.


My global career has shaped my ability to adapt, innovate, and lead with empathy. I’ve worked in-house and agency-side across financial services, health tech, consumer goods, and enterprise software.

As a generalist, I’ve led end-to-end product design, from discovery to market fit, built scalable design systems, conducted user research, facilitated workshops to strengthen client partnerships, and fostered collaboration across teams.


What excites me most? Working at the intersection of human psychology, business strategy, and digital innovation — where design drives meaningful impact for a better future 🚀.

Contact

These project overviews provides a glipmse at my design process, the challenges and the collaboration that took place. But hopefully it was enough to spark your interest. I'd love to hear from you!